sponsored by:

rpsoft 2000

- software -

 

Web Site Hints

Getting Established

 


webmaster
software

 


Site-Crawler:  Tired of checking for reciprocal links from other sites?  Site Crawler can help save time in many cases.

 

webmaster
site crawler
program

 


For Link information and other repetitive tasks - how about software that can save common phrases and even form letters to save you valuable time from re-typing the same things again and again ?

 

membank
program

software

blackjack
game

music chord
program

webmaster
site crawler
program

email address
program

www address
program

file name /
attribute program

metric conver-
sion program

webmaster
software

 


Site-Crawler:  Tired of checking for reciprocal links from other sites?  Site Crawler can help save time in many cases.

 

webmaster
site crawler
program

 


For Link information and other repetitive tasks - how about software that can save common phrases and even form letters to save you valuable time from re-typing the same things again and again ?

 

membank
program

software

blackjack
game

music chord
program

webmaster
site crawler
program

email address
program

www address
program

file name /
attribute program

metric conver-
sion program

webmaster
software

 


Site-Crawler:  Tired of checking for reciprocal links from other sites?  Site Crawler can help save time in many cases.

 

webmaster
site crawler
program

 


For Link information and other repetitive tasks - how about software that can save common phrases and even form letters to save you valuable time from re-typing the same things again and again ?

 

membank
program

software

blackjack
game

music chord
program

webmaster
site crawler
program

email address
program

www address
program

file name /
attribute program

metric conver-
sion program

webmaster
software

 


Site-Crawler:  Tired of checking for reciprocal links from other sites?  Site Crawler can help save time in many cases.

 

webmaster
site crawler
program

 


For Link information and other repetitive tasks - how about software that can save common phrases and even form letters to save you valuable time from re-typing the same things again and again ?

 

membank
program

software

blackjack
game

music chord
program

webmaster
site crawler
program

email address
program

www address
program

file name /
attribute program

metric conver-
sion program

 

 

Web Site Hints

sponsored by rpsoft 2000

note: These web pages are somewhat up and running, but will be
added to continuously. Stop back if you wish as we add more

 

The Web Site Itself

Links

Search Engines

Advertising and Results

Forward:

Getting traffic and good traffic to a web site is very important.  One can have the best product in the world, but it will matter little if no one sees it.  There are three ways that I am aware of to get traffic to a web site:  search engines, advertising and links.  We will discuss each of those below.  Whether your advertising budget is low or high, some knowledge of all three, and some schemes on all three can be helpful.

At this stage, I have read many e-books on the subject and learned much the hard way.  I have also found some good sections that gave some free advice.  This section, though, is the largest free section on establishing a web site that I have personally seen.  I truly wish it had been around when I needed the information.

To be sure, some of the items to click on in this section are free and some cost money.  I will only put in the cost items that I think are excellent deals.  If you believe one of these links leads to a useless item, please let me know and I will review it again.  Thanks !

 - owner of rpsoft 2000 software

The Web Site Itself

Get a Domain

First of all, it is best to get a domain and not just use the free space allotted by AOL, Geocities or others.  It is really not that expensive, plus the pay sites are often much easier to maintain.  Also, having your own domain in a pay site where the advertising is YOUR idea and not due to the free place, will make your site seem that much more professional.  When choosing a web host, look not only for low prices, but also one that will acquire your domain in your name and not theirs, and whose site is easy to work with, plus gives the email mailboxes that you need.  If you are using Front Page as your web site creator, it will be necessary to have that web hosting site able to load "Front Page Extensions" - which are code that makes Front Page uploading to that site more automatic.

Get Rich Quick?  Or is it really Hard Work?

There are many advertisements that suggest that you can get rich quick on the net with no effort.  If you are a legitimate business and not a scam, this is highly unlikely.  A good site that works well will in fact take much work.  The scheme to get established is:

  1. Get an excellent Product and / or Service and get it tested and ready for sale
  2. Create an exceptional web site that attracts people and presents your product in an excellent appealing manner - and ensure good and enough "content" on your site
  3. Get your site search-engine-ready (including title and meta tags), and then registered on the search engines - at least the major ones
  4. Advertise and or acquire links to your site to get traffic
  5. Every time you reach this item 5, start over and improve 1 through 4 again and again

Web Site Issues

There are many styles for web sites.  But the advice that seems the most believable is the advice to make it look professional, but to avoid "flash" and other gimmicks which might in fact cheapen the appearance of your site, and or make it take a while to load.  There is also the belief that if a site looks "too good" that people may be less trusting of the ethics of the person.  What seems to make sense is a middle of the road approach - a professional but clean look.  Look at the major corporate businesses that you admire.  You will likely find that they look professional but avoid visual gimmicks.

Site load time - try to ensure your web pages load in half a minute at 28.8 K Bytes service.  What does that mean?  It means that for the people connecting via telephone line, that your web pages should try to not take longer than half a minute to load.  More time to load is always bad.  Note that some people even browse the web with "pictures" capability turned off in order to browse faster.  For those people, if you have pictures, you might consider using the "alt" function of pictures to give those people a few words as to what the picture is that they are not viewing.  That is a nice touch for those people who browse that way.  Plus the added words may also help search engines understand your site.  Note the robot software used by search engines also does not look at. pictures.

Also there seems to be strong advice to avoid using frames on your web site.  They are complex and may create problems for both customers and search engine robots.  Simple and professional is the key.

Web Site Hint on "Tables"

For those not familiar with web site programs for creating web pages, one of the greatest basic secrets is to use "tables" - with no borders in order to space things correctly on the page and also to provide margins for your print.  In fact, some of the web pages here in this site were created with tables within tables within tables - in order to space things correctly and provide margins.  Of course it is always best to keep things as simple as possible.  Don't add any complexity that you do not need to.

 

Search Engines

There are at least two stages to dealing with search engines.  The first is getting ready for them and the second is submitting your site to them.  Basically, since the search engines scan your site for relevance, it makes much sense to ensure that you do the best job of providing good information - before - inviting the search engines and their search engine bots (robotic scan software) .

Getting your site ready

There are several descriptions on your web page that need to be optimized.  The first three deal with your title, site description, and keywords.  Site description and keywords are sometimes called "meta tags". Now, not all search engines look at a site's meta tags, but it still a good idea to put meta tags in for those sites or systems that do use them.  All of these three descriptions need to be within the html of your introduction web page between the html headings: <head> and then its end: </head>.  If using Front Page to do your site, a hint follows.  If using another web site maker, look for something similar.

Front Page hint: If you are using Front Page to do your site, the mechanism to make all three of these is in the pull down menu under "file" and then "properties".  The page title will be under the "general" tab and then "title".  The site description and keywords will be under the "custom" tab.  For these one must press "add" on the bottom portion and first give the name "description" and the web page description wording itself under "value".  Then one would press "add" again and add "keywords" into the name this time, and put the wording for the keywords under "value".  Note that the section that should be used is one that Front Page 2002 refers to as "user variables" and not "system variables".  The correct variable usage will show up in html code as "meta name" and not "meta http-equiv".  If not using Front Page, look for something similar within your web page maker.

Title:   Pick a title that describes your site very well, and keep it to approximately 50 to 80 characters.  Make sure no misspellings.  Also you might be able to add a few keywords in the title that someone might want search with.

Description:  This is the description that might be seen or used by someone visiting your site.  So try to make it a good sales pitch but also keep it less than 250 characters.  Again, you might include some keywords in the title, but try to ensure that the description reads well like a sentence and also makes someone want to visit your site.

Keywords:  Keywords are words or phrases that people might use to find your site.  At one time the keywords meta tag was believed to be the most important item for search engines placement.  But the search engines are now more sophisticated and look for more.  Still, ensure you do a good job with keywords.  Many of us separate key words and key word phrases by commas, but it is not clear that commas are needed.  I use commas as separators.  Also keep in mind phrases used as keywords, that could single you out as an authority on a subject.  For example, a phrase such as "patio furniture" could help bring people to your patio furniture site much better than just getting lost in the huge "furniture" only keywords.  But of course, you would also use the keyword "furniture" as well.   Keep plurals in mind.  Someone could search for "bananas" rather than "banana", and the "s" on the end could matter.  Keep keywords to less than 1024 characters, and also try to ensure that you do not use the same word more than 5 times or so - so the search engine will not try to think that you are stacking things unfairly in your favor and decide to give you a lower rating for doing that.  You might also consider looking for common misspellings of your key phrases that could send someone to your site.

Text:  Text on your web page itself is also important.  Try to have at least 200 words of good content for the search engines to browse through.  But again, try not to keep repeating key words since the search engines may think you are trying to cheat and may lower your rating.  Definitely do not stack key words on your page hidden and using the same color as the background.  This has been done by many in the past, and the search engines may look for it and lower your rating.

Submitting Your Site

The big search engine sites are Google, Yahoo, Alta Vista, MSN, Lycos, Excite, and AOL.  Even some of these share lookup services such as DMOZ.  There are others of course such as Northern Light, Hotbot, iWon and many more.  Most of these sites have options for how to submit.  One can pay and receive a preference in the listing and speed of submission.  There is often a free submission type that is lower in priority for them, and might take weeks or even two months before you get listed.

The way to submit to some of these search engines, such as Google or Yahoo, is to find the directory of how they store sites into categories.  Then one goes down into the categories through multiple levels till one finds the best fit. Then, one looks for the phrase on the page "submit a site" and click that to begin the site submission.  Some of the starting points for submission are listed below:  (note: if the links to the specific correct page to add a site no longer work, begin at the main site and browse for its new whereabouts)

Simple Google Submission  (simplified one that just asks for the url)

Yahoo Submission    (look for the directory as indicated above, find your best fit, then "suggest a site")

Ask Jeeves & Teoma  (charges a fee, but I paid anyway)

28 site submit - some of these are smaller search engines, and some are only for a specific type business, and one should worry about spam to whatever email they give.  But then again - a fast way to submit to many.

Of the above, I have noticed that Alta Vista is often the easiest and also the fastest to update.  It is hard to not like doing business with Alta Vista.  Nice place.

Now, we would be the first to tell you that you don't need specialized software to do the above.  However, some software might save you some time or aggravation repeating the same phrases needed for submission.  We ourselves use our membank software for storing the title, description, url and keywords on our key web pages.  Membank allows one to send this information to the computer clipboard then for immediate usage, such that one need not remember nor retype the same information over and over again.  We also use membank to store signatures, www addresses and their passwords, search engine www addresses, and basically any of the myriad of items that one must recall and use quickly for web site management.

 

Search Engine Bots and Web Crawling

Some spiders that examine your site seem to use inputs from Alexa - an Amazon.com company.  As to how they relate, I am not yet positive.  But if Alexa thinks that your site is great stuff - perhaps some search engines will also.  You can ask Alexa to crawl your site via the link below.  The Alexa link also gives information on what text to put at your site to invite bots or to restrict them.

(sorry link seems to be gone)

The robot information that goes within your html page itself, goes in your header - that is the space between the html commands <head> and </head>.  One would of course pick only one option of the four below commands.  The robot information is a meta tag and follows the following protocol

<META name="ROBOTS" content="INDEX, FOLLOW">
(The Search Robot indexes the page and follow all links)

<META name="ROBOTS" content="INDEX, NOFOLLOW">
(The Search Robot indexes the page but does not follow any links)

<META name="ROBOTS" content="NOINDEX, FOLLOW">
(The Search Robot does not index the page but follows all links)

<META name="ROBOTS" content="NOINDEX, NOFOLLOW">
(The Search Robot does not index the page or follow any links)

How Many links do the Search Engines think I have?

Links are normally checked by spider software.  However, for a few of the search engines, such as Google, Yahoo and Lycos, one can find out who these search engines thinks links to you by trying a search at them for your website url followed by a blank followed by a + sign . . .such as:  (substitute your website name for "website" of course)

http://www.website.com +

In some cases, there is a difference between the above list and the list of links that you might actually get credit for - such as in the case of google.  Google it seems only credits links from the higher page rank sites.  You can find out how many (counted) links to you from google and some others by:

link:http://www.website.com

note that in the case of google that the above two lists may not have much overlap - the list of site links you get credit for and the list of other sites that it found link to you

patience

Don't be surprised if it takes a long time for links to be recognized by the search engines; it can take 3 or even 6 months.  Note that the above commands do not work for all search engines.

Another free method for checking links - as long as this free option is still available - is provided by "i need hits" and it is much more automatic and shows links at a number of sites at once.  It is at:

http://www.ineedhits.com/free/popularity/

It does take a minute or two to do its work - but I would still consider that very fast.

- - - - - - - - -

onto the next page:  LINKS

note:  use the following link to also send comments to us regarding this page.  Note that comments may be sent at the bottom of that page.  The comment section is set up to allow link exchange with rpsoft 2000 if you wish.  Please understand that for link exchanges that there are no definites, but that each side must feel comfortable with linking to the other. Again, best wishes on your site!

 

 

To rpsoft 2000 software main page

 
RPSOFT 2000 SITEMAP

RPSOFT 2000 PRODUCT

HOME PAGES

INFORMATION (click here for guide)

utility products

blackjack products

home page

ms office

music theory

blackjack

music chords

blackjack game

About Us

web sites

midi music

best bets

site crawler

contact manager

support

digital photos

music terms

ship sizes

email address bk.

file name changer

Freeware

corel tips

animations

audio noise

memory bank

metric conversion

eBooks

Business Strategies

Logic and Science

blackjack terms